Surveys: Improving Trust & Safety Metrics with Foundational Social Science

Many companies rely on internal metrics, and for Trust & Safety, metrics are vital for tracking operations, measuring impact, and evaluating the success of interventions and policies. However, few companies utilize one key vector for informational gain: surveys. While a standard tenet of social science, surveys are underutilized and underinvested in across tech platforms; yet the adoption of surveys for evaluating Trust & Safety success can result in significant gains in understanding user motivations, needs, and perceptions, as well as evaluating key informational and social outcomes of essential Trust & Safety product work. This session will provide an overview of survey methods and infrastructure and apply it to the Trust & Safety space, demonstrating why companies should invest more, what metrics they can build from survey measurement, and how they can improve product knowledge and strategy through this data collection method.

Location Name
Seacliff D
Tuesday, July 11, 2023
2:50 PM - 3:40 PM
Session Type
Session Themes
Data & Metrics, Product
All TrustCon attendees
Will this session be recorded?