This talk is part of a two-presentation session running from 2:50 PM - 3:40 PM. The session will feature two presentations back-to-back, with Q&A after each presentation.

In the dynamic world of Trust & Safety, preparedness is not a luxury but a critical component for positive user experiences and the success of our teams. This presentation will showcase Google T&S Strategic Command's approach to preparedness: leveraging cross-product abuse expertise and cross-functional collaboration best practices to bring teams together for preparedness efforts. Real-world examples will demonstrate how this cross-disciplinary approach leads to more comprehensive and resilient preparedness planning for anything from launches of emerging technologies like GenAI to geopolitical crises. Attendees will leave with actionable insights on:

• Identifying issues or events that should be prioritized for cross-team preparedness planning
• Driving communication and knowledge-sharing across teams
• Designing and executing realistic and useful preparedness exercises
• Integrating preparedness principles into product development and decision-making