TSPA members have successfully developed return-on-investment (ROI) and trust-impact metrics to prove that T&S delivers tangible value and supports the company's bottom line. Panelists will discuss how they've created trust perception measurement and financial impact metrics, driving buy-in, growth, and funding, drawing on panelists’ experience at companies like Amazon, Alphabet, Meta, TripAdvisor, Spotify, and Walmart eCommerce. Learn how T&S colleagues have moved beyond standard T&S cost-reductions and operations-efficiency gains, adding metrics like customer trust perception, the dollar impact on user behavior from T&S incidents, attributing business revenue gains to T&S programs, and other strategies. Also learn how the panelists addressed leader and stakeholder pushback on the validity and accuracy of ROI calculations and how panelists used metrics to gain improved funding, support, and scope.