Transparency reporting has rapidly become a sharp focus for regulators, advertisers, researchers, and the general public. Tech companies are adapting to transparency requirements, but sometimes it can be difficult to know where to start. And, if you already have a Transparency Report, it can be equally difficult to incorporate new and evolving requirements. In this panel, you’ll hear from transparency reporting experts from Snapchat, Pinterest, and Zoom on how they started — and adapted — their Transparency Reports over multiple years. Panelists will discuss early potential pitfalls, data evolution and applications, report maturity, and generation, among other topics relevant to producing meaningful, high-fidelity Transparency Reports. Our goal is for attendees to leave with an understanding of how to jumpstart their transparency reporting programs, evolve current reports to meet the growing list of requirements from third-parties, and ask questions regarding all stages of transparency-reporting maturity.