Social media platforms use ranking algorithms to distribute online content and help people discover information. In light of the growing public debate on the role of algorithmic amplification in society, this presentation is designed to break down the ‘black box’ around how ranking works on Instagram and facilitate a duologue within the trust and safety community about its current approach to ranking. The discussion will focus on how Meta approaches content ranking on Instagram, how this gives users agency over their feeds, and how to approach algorithmic transparency. The conversation will offer insights into Instagram’s approach to content ranking, facilitate a candid exchange about the challenges and tradeoffs platforms face, and provide an avenue to inform industry approaches.