At Bumble Inc., we believe that providing our members with tools and resources to help them heal from online (or IRL) harms is as important as our prevention, reduction, and response efforts. In 2021, we partnered with Chayn, a leading non-profit organization helping survivors of gender-based violence to identify abuse, recover from trauma, and lead fulfilling lives. In partnership with Chayn, we launched Bloom to all Bumble and Badoo members in 2022, with plans of expanding the program to Fruitz members in 2023. In this presentation, we'll discuss how we leveraged a user-centric approach to designing a program tailored to the online dating use case, worked cross-functionally within Bumble Inc. and with Chayn to make the program available to users globally, iterated on the program based on user's feedback, and planned for further expansion in 2023.