In 2022, the National Center for Missing and Exploited Children’s CyberTipline received over 88.4 million files of child sexual abuse material (CSAM) from electronic service providers alone. Abusive content found on content-hosting platforms has grown over 50% since 2018, and continues to spread across the open web. Trust & Safety teams serve as the first line of defense for child safety online and with the increased breadth of online applications made available to minors ensuring that their safety is considered from the beginning of the development process is critical. However, with startups, the ever changing tech market, and even established companies, resourcing and executive buy-in can be a challenge for these teams. This presentation will touch on how to reach your executive team and obtain buy-in and resources for child safety features. It will provide learnings of what did and didn’t work through historical examples of our journey through child safety advocacy, external resource utilization, and tooling implementations as a small team with limited resources.